Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results
Ing. Dagmar Skokanová BA
In recent years, there has been an observably increasing interest in one’s own bodily appearance. By attempting to identify the main differences in body image perception within two culturally different backgrounds (the US and China), this paper strives to find a relationship between the way consumers perceive (ideal) body image in a particular culture, and the way body image is portrayed in advertising in that culture. Furthermore, these findings enable us to examine the impact of body image parameters on consumer behavior in respective countries.
Ke stažení ve formátu PDF: Skokanova
2012-04-06 03:50:50 |
Autor: qZKiMrFtvtushxb
Titulek: zpazpKoGovzpm
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